Should You Hire a Copywriter?

When I tell people I’m a copywriter, I usually get the same reaction: “Oh!” Followed by, “Cool. That’s pretty cool.” In general, most of the people I meet don’t quite understand what copywriters do, or how they get paid for it. Even my own mom wasn’t clear on what I actually do for a living and I’ve got a handful of family members who think that I “just do something online”. Or I get the fun mix up where people think that I do copyrighting – as in something related to copyright law. I do not, repeat, do not, know a thing about copyrights and patents! If you’re curious about copywriting, but haven’t ever had the chance to ask, pull up a chair and grab some coffee! And if you’re on the fence about hiring a copywriter, don’t worry. We’ll look into the pros and cons of hiring a copywriter, as well address times when you might be better off doing the work in house. First Things First: What do Copywriters Do? Copywriting is a profession as old as the idea of product marketing. If you’ve ever read an ad, you’ve read something written by a copywriter. If you’ve ever watched a television show, you’ve listened to lines written by copywriters (from a specialty you probably know as screenwriting). If you’ve ever read a product description in a catalog or on a website, you read the work of a copywriter. Copywriting is all around us. In the era of online business, we’re exposed to copywriting everywhere from websites to email newsletters and social media posts. Copywriters are the nameless lot responsible for much of the content you see and interact with…

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Basic HTML Primer for Copywriters

Every copywriter should have some web development know-how before taking web writing jobs. Since the modern copywriter often has the responsibility to craft some – if not all – of a brand’s online content, it’s important that they have the ability to make that content really work online. If you’re a copywriter, it’s no longer enough to know how to write stellar content – you have to know how to make it work in front of your readers’ eyes. And if you’re a brand manager, it’s reasonable to expect that your copywriter knows how to do more than format a great Word document. After all, you hire a copywriter to sell your brand online. Why Should Copywriters Bother with Web Formatting? At a minimum, you the copywriter should be familiar with some online formatting basics. If you’re uploading posts to WordPress or sharing content on any web platform, you’re going to need a coding knowledge that’s little more robust than what clicking the “bold” or “italic” buttons at the top of your text editor can provide. Often, you’ll be the one posting content online or working with a marketing manager to get the work done. And unless one of you knows how to format outside of a GUI (graphical user interface), eventually you’re going to run into trouble when posting content online. Sure, you could call your web developer to give you a hand. But why waste the time when you could easily make a few tweaks yourself? And if your clients don’t have developers on staff or retainer, you’ll quickly become their hero. Better yet? Copywriters with web formatting chops can easily charge more for their content because they…

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Farm Market iD

Farm Market iD is a national businesses that provides data driven marketing and software solutions for agriculture businesses. They offer a wealth of useful content for agri-businesses on their blog, in their articles, and in their ebooks. In addition to this wealth of free content they also sell farm data and software like FarmFocus and FieldVision.FMiD is a unique company in a unique position. Their unparalleled database paired with their software and written content make them an invaluable resource for agri-businesses of all types. For over six months we worked closely with FMiD to give their content marketing a boost and help them launch a new website for the company. Writing value added content Our writing team regularly provided value added content for Farm Market iD including blog posts, feature articles, and e-books to supplement the content they were already creating. We've written blog posts like: 4 Questions Data Can AnswerUsing Data to Predict & Act On Farmers' Behavior5 Strategies for Selling Directly to Farmers Our feature articles include: Building a Data-Powered Agriculture Business PlanA Data-Led Sales Conversation, Start to FinishStarting an Agriculture Blog, Start-to-Finish We have also written the content used in FMiD's ebook on Using Data in the Field.  Our written content is helping FMiD reach their content marketing goals. Through this content the company is increasing their web traffic and conversions. Modifying HubSpot Content FMiD uses both HubSpot and WordPress for various aspects of their online presence. In addition to our development on their WordPress website we have also supported FMiD's HubSpot content. Modifying HubSpot Landing Page Templates In order to convert web traffic to leads Farm Market iD wanted fresh landing pages for their expanded content. We designed four…

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Welcome to Rystedt Creative Services

Increase Your Online Reach There are seemingly endless requirements for running a successful business or organization. Organization management, accounting, advertising, and customer relations alone can add up to an overwhelming tax on resources. Plus, you need to present a polished online image. Yet you still need to do what got you into your business to begin with! Since the Internet's initial public growth in the early 1990's businesses and nonprofits have been leveraging it to increasing success. Today it has become indispensable for running a successful organization. The Internet may be where your clients, customers, or donors first discover you, peruse your menu, order your products, chat with your representatives, or double check your hours of operation. Regardless, you need a strong online presence. So do the people who depend on and love what your organization does. Rystedt Creative exists to make this task easier. So you can spend more time doing what you love. Rystedt Creative offers three closely related services: 1) Copywriting Services Perhaps you have found that growing an organic online following takes a lot more time than you initially planned. From well-written long-form blog posts to witty and engaging social media content and SEO ready landing pages and product descriptions your clients want to hear from you - and often. Yet regularly updated online content can be a job in itself. That's where we can help. We write this content for you so you can use your time doing whatever got you into your niche in the first place. 2) WordPress Development Perhaps you are one of 50% of businesses who still do not have a dedicated website. Or you may have an aging site with…

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What’s the Ideal Blog Post Length?

Blog posts are an essential part of your marketing strategy. But when you’re developing your editorial schedule, it can be a challenge to target the ideal blog posts that your readers want to see. As you balance post types, topics and authors, you need to also consider your blog post lengths. But does length really matter? In short, yes. Blog post length is important for driving new customers to your site and to boost your SEO rankings. Aim to vary your blog post lengths to keep content fresh and make your site look like it’s run by actual humans sharing useful information. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame]      Want to mix it up? Here are the top blog post lengths you should aim for: Short (300-600 Words) Short blog posts offer information quickly and concisely. Your readers can be in and out without dedicating any significant time to your post. While this might sound like a bad thing, in a day and age where readers have shorter attention spans than ever, it’s actually not. When writing short posts, aim to cross the 300 word threshold – anything shorter works against your SEO – but keep it below 600 to maintain brevity. A lot of marketers still think that the 500-800 word “essay” post is best, but when everyone’s doing it, no one stands out. Don’t blend in with the crowd. Long (1,000-2,000 Words) Long form blog posts are very popular right now, and for good reason. They give your readers more than a bit of information to whet the whistle and they are…

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Say Hello to Your Virtual Front Office Staff: Your Blog

When you have an online business, it can be challenging to convey a personal connection with those who enter your online store. Whether you’re selling high end clothing or virtual coaching services, you need a front office staff that lets your customers get to know you. After all, personal connections go a long way when you’re trying to make sales or retain clients. If your brand exists exclusively online, you need every page of your website to welcome visitors to connect with you at a deeper level. And you need a central location where visitors can engage more deeply to get answers to questions and learn more about the products and services that you offer. This is where your blog comes in. It's helpful to view your company blog as your front office staff. Here are some ways that your blog can act as your virtual receptionist and sales staff, so you don't have to do all the heavy lifting on your own. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Say Hello to Your Receptionist For many visitors to your site, your blog is the first place where they’ll be introduced to your brand. Sure, there’s a lot of hype about custom landing pages, but in truth, there are still loads of customers who will visit a company blog before interacting further with the brand. It’s critical that your blog acts as an attentive receptionist to capture new audiences and guide them to the pages that’ll answer their questions. Just as a receptionist in a physical office location gives direction and helps field simple questions, your…

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12 Ways to Use Value Added Content to Generate (and Nurture) Leads

Value added content is exclusive content that your audience cannot get anywhere else.Perhaps you have a blog and you've even been expanding into other forms of value added content. Yet you still are not generating the leads you want with that content.Value added content is the core of any robust inbound marketing strategy but you still need to leverage it. Merely publishing your content won't (usually) earn you customers.So here are 12 ways to use your value added content to generate leads: 1. Genuinely Help Your Readers Your content is not "value added" unless it is adding value to your readers. Your first goal with every piece of content you publish should be to help your readers - add value to their lives and businesses. Your potential customers can usually sense self-serving and useless content within seconds of loading your page. And when they sense this they "bounce" to another website. Keep your bounce rate low and generate more leads by genuinely helping your readers. 2. Build Trust in Your Brand Trust is an important part of any sales process. A purchase is an act of trust. Your customer is trusting that your service or product is going to solve a problem, improve his life, or help him reach his goals. A purchase is an act of faith in you, your business, and what you offer your customer. You need to build this trust early. Value added content is the perfect vehicle for building that trust. As you genuinely help your readers you build trust with them. Help them whether they buy from you or not and, paradoxically, they will be more likely to buy. 3. Invite Subscribers Email marketing…

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