An online presence is essential for every business in the 21st century. If you are a bookkeeper, it’s the same for you. One of the best ways to get visibility online is to start a bookkeeping blog.
Are you thinking “What would I even write about?” or “Will anyone even read a bookkeeping blog?” This is the guide for you!
Blog Post Ideas for Bookkeepers
There are many ideas you can tackle in a bookkeeping blog. However, first you need to consider your audience.
Are you writing for fellow bookkeepers or business owners?
Do you serve small businesses, solopreneurs, or big corporations?
Before choosing any topics, figure out what your audience needs and wants to know. Also, write it from their perspective. Most business owners will glaze over if you start talking about accounting formulas or tax codes. However, they do need to know about what items to save for their bookkeeper and how to evaluate the health of their business.
Here are some other ideas:
- How to tutorials for basic bookkeeping tasks
- Business strategy
- Business checklists
- Revenue producing tips
- Organization tips and tricks
- Frequently asked questions about bookkeeping
- Plain English guide to aspects of bookkeeping
- Bookkeeper hiring guide
Did you know? R Creative’s Strategic On-boarding includes market and keyword research with a full editorial schedule. Contact us to learn more.
Why Write a Blog Article about Bookkeeping Services?
You may still be wondering why you should start a bookkeeping blog.
Like it or not, the Internet is powered on content, which means you need to use words. Content, specifically blog posts, establish you as an expert. They also help attract your ideal client and build the know-like-trust factor for prospective clients. Having an established audience is the best way to grow your business.
How to Write a Blog Post
You may be surprised, but blogging is more of a science than an art. There is a structure and method. Search engines do prefer longer posts, However, shooting for a minimum of 500 words will still give you a boost online. Want to make a dent in social media? Short posts do really well there. Above everything else, remember to write for your audience. Make your blog conversational and avoid jargon. Make your reader feel at home and connected with you.
Here are some other tips for building a great blog post:
- Use subheadings every 100-150 words
- Use proper heading structure with a logical sequence (H3 for subtopics within H2, etc)
- Include graphics for multiple platforms (Twitter, Instagram, Linkedin, Pinterest, etc)
- Use bulleted lists for easy reading
- Write as if you were speaking to your reader directly
- Include personal experience, but focus on your reader not yourself
- Choose a topic relevant to your audience
- Pick a catchy title that is also something your ideal client would search online
- Keep your sentences concise
- Use active voice whenever possible
- Remember to give credit to any sources you use for research. You can do this simply by linking the information you used to the original source.
Optimization for Blog Posts
Now that you have a fabulous bookkeeping blog, it’s time to consider optimization. Search Engine Optimization (SEO) is the technical method of making content more easily indexable by search engines. When you type in or speak a search, Google curates a list for you. Artificial Intelligence (AI) scours the Internet and finds the best results for you.
You want your blog posts to be optimized so they are found!
The first step to optimization is to set a focus keyword. This keyword will be used throughout your post in strategic places (e.g. title, meta-description, and a subheading). Choose a key word or phrase that your ideal client would use in a search (even better if you can make this choice based on accurate search engine data like R Creative does).
Second, make your subheadings searchable. You want Google to pull your post when someone asks a question. Include questions or typical search terms in your subheadings to boost your visibility.
Lastly, remember links. It is important to link to other posts, pages, or products on your website.