Using Geometric Shape Designs to Hook Your Audience

Have you noticed how many logos are essentially designed using simple geometric shapes? Right off the top of your head you may think of brands like BMW, Pepsi, Microsoft, Olympics, Target, IKEA, AT&T, Red Cross, Adobe, or Google Drive. Why do they, and how do they, capture your attention?

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How to Prepare Your Material for Your Web or Graphic Designer – and Get a Better First Draft

Get Your Nikes On! A Few Tips Before Running to Your Designer I recently received a call from a customer needing a fresh design for a brochure. This is what she had when she called: Ideas, but unsure of which direction to take Copies of a variety of logos, colors, and fonts from decades of changes And she wanted something bright and “up to date” Okay. Let’s get started. But first we need some direction. Here's how I help my clients determine what design they need. That way, once I begin designing, we're already on the right track. This list will be helpful for anyone needing: Web design or site updates Print on paper communication pieces Promotional material for advertising [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Preparing Your Material For Your Designer: Goal Audience Method Photos and Logos Brand or Company Image Colors Fonts Goal Before spending money on your website, advertisement, brochure, or company t-shirt, think about your goal. Where do you want this content to take your customer? Are you encouraging customers to use the e-commerce part of your business to free up your labor force? Do you want potential customers to go to a trade show? Maybe you have a new product you are eager to sell. Your goal gives your designer clear direction. Audience We’ve all had that school assignment to write a story using the basic elements of character, plot, setting, conflict, and resolution. Consider this when gathering your ideas for the project you are creating. Focus on who the people (characters) are that you want to reach and what…

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Should You Hire a Graphic Designer or a Graphic Artist?

Who should you seek out — a Graphic Designer or a Graphic Artist? The answer to this question is actually fairly simple ­— if you consider what you have to work with and what you want to accomplish. Customers often ask me to work on a project as a Graphic Designer without realizing that what they really need is a Graphic Artist. When I meet with a client and they request art to be created from their ideas rather than use their images and information to communicate, I often have to redirect them. Graphic Designers and Graphic Artists have many similarities when they sit down at the keyboard - they both use similar software and work with design elements, after all. But the “ingredients” they begin with and the creations they end up with differ as significantly as the kitchen creations that a chef or a baker might produce. Before you search out either a Graphic Designer or a Graphic Artist, consider what you have on hand now and what you want to have at the completion of the project. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame]   Does a Graphic Designer Best Fit Your Needs?   Does one (or more) of the following statements describe your graphic branding situation? You currently have a strong visual platform. You are looking for a mode to communicate something. You want to reach an audience with your established branding but just need the optimal visual medium for your message. You have a strong company image, numerous product photos and/or technical guides already in use. You know who you want…

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