Stop! Don’t publish fake reviews!

Reputation makes or breaks the company. No matter what kind of product or service you provide, customers usually look at reviews of your company during the buying process. Previous customer reviews and testimonials are among the top decision-making considerations prospects rely on, more so than ever with the use of the web. Positive reviews are among your greatest assets of a company, but listing fake reviews are among the most toxic and damaging things you can do to your brand. Let's look at why you don't want to publish fake reviews and how you can use any type of review to your advantage.

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Online Sales Funnels: Explained

Online sales funnels consist of multiple phases of the buying decision process (like awareness, interest, desire, and action). Are you guiding your website visitors through that process?

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9 Easy Tips for Helping Your Nonprofit to Think in Marketing Terms

One of the most difficult parts of running a nonprofit is the administrative work and fundraising that happens behind the scenes. When you’re focused on meeting your nonprofit’s goals, the last thing you need is to miss those goals because you’re behind the curve when it comes to marketing your mission and the work that you do. The key to making connections and drawing support is to work smarter, not harder, to reach potential supporters. Sharing your nonprofit’s work and thinking in marketing terms – like you might if you were running a for-profit business – can help you meet or exceed your fundraising and support goals. With those out of the way, you can spend more time and resources on the projects that matter most to you and your supporters. Here are some ways to market your nonprofit in a way that won’t leave your supporters with a sour “used car salesman” taste in their mouths: 1. Define Your Target Audience Let’s face it: not every person you meet is going to relate with what your nonprofit does and want to support you. That’s okay. Actually, that’s a great thing. There’s no company or nonprofit that appeals to every human being universally. And that’s what allows your work to really stand out. Instead of using blanket approaches to raise funds or find support, look to audiences – groups of people – who are most likely to support the work that you do. For example, if you run a nonprofit that’s dedicated to saving local ecosystems, look for individuals who are committed to the local landscape and already support other groups, like bird watching clubs, or events, like cleanup days,…

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Boost Your Non-Profit’s Bottom Line With Recurring Online Donations

There’s a common misconception that non-profits don’t make any money. But if you operate, work for or volunteer with a non-profit, you know that this couldn’t be any farther from the truth. Non-profits need money to operate and serve their communities. Sometimes, non-profits need a lot of money to accomplish their goals or carry out their mission. Often, non-profits rely on donations to meet their financial goals. But raising funds can be its own headache. Recurring online giving is an ideal solution to round out your non-profit’s funding puzzle. Of course, it can’t wholly replace fundraising or the excitement of an annual pledge drive, but recurring giving can help to even out your non-profit’s budget from month-to-month, and even increase donations from year to year. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Streamline Donations Recurring online donations allow your donors to pledge a certain amount for monthly/quarterly/yearly giving in a way that’s similar to the pledge cards that you already use at conferences and event tables. However, unlike with physical pledge cards, donors can fill out recurring online donation forms from the comfort of their own homes – or on their smartphones while they’re on the go. Recurring online donation portals safely capture donor information and consistently withdraw the requested amount at preset intervals from the donor’s bank account, PayPal account or credit card. Best of all, the information collected through a recurring online donation platform keeps information safely stored in one place – versus piles of pledge cards with information that must be manually entered. Additionally, the monies collected online all end up in a…

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How to Grow Your Ecommerce Store with Killer Content

If you're running an ecommerce business, then you'll know how important it is to stay connected to your customers. Any ecommerce company requires sales to thrive, but one-off sales from the occasional client isn't enough. You need to find a way of transforming the traffic that happens upon your business website into dedicated clients for your company. That's where killer content comes in. Ultimately, in today's highly saturated online market, it's not enough to simply have a great product or service that you can deliver to your customers. You also need to build a relationship with your customers - that's where content marketing is so essential. Content gives you a way to connect with your customers on a deeper level and show them the value of both your brand and the things that you sell. The right content can make your audience "fully connected" to your brand. Statistically, fully-connected customers are 50% more valuable than their counterparts. So, how do you deliver killer content? [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] 1. Get to Know Your Audience The first step in delivering fantastic content for your audience is figuring out who you're talking to. The more you know about your audience, the easier it will be to create the content that's most likely to capture and keep their attention. You can find out details about your audience by looking at the previous sales conducted by your organization. Other options include sending out surveys and questionnaires or simply performing a competitive analysis to discover what kind of customers other brands in your niche are trying to attract.…

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Quick and Dirty SEO Primer for Bloggers

If you’re a blogger, you probably already know that SEO (search engine optimization) is an essential part of getting your blog posts “out there” and in front of your readers. But in my experience, bloggers don’t get the full picture when it comes to putting together the pieces for optimal search engine performance. Some bloggers rely too heavily on page views or ad clicks. Others employ keywords to a detrimental degree. Many don’t even bother to research keywords before starting a blog post. When it comes to getting your blog noticed, you need to make SEO work for you. And to do that, you need to coordinate your editorial efforts to unite around a singular goal: reaching your audience and converting them to loyal customers. I promised this would be quick and dirty, so let’s go. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] The Quick: SEO is based on complex algorithmic logic. You can’t “trick” your way into a favorable SEO ranking by using those easy, ridiculous tips you find on blogging sites that promise you can make six figures blogging in x number of days. This includes tactics like: Asking for page views from random people in Facebook groups Asking for ad clicks from the same people Keyword stuffing Filling out a form that promises distribution to some number of search engines Neglecting site design and mobile optimization Stop using these tactics. They won’t boost your SEO. But they will: Skyrocket your bounce rate Bloat ad click numbers and make you lose out on future campaigns with reputable companies Make you look like a horrible…

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Stand Out From the Crowd and Stay One Step Ahead of Copycat Competitors

Copycats. Just when you thought you’d left these middle school nuisances behind, you see something come across your Instagram feed that looks shockingly familiar. A little too familiar… You overhear a newcomer to a networking event with an elevator pitch that you’ve heard before. That you’ve delivered before… Copycat competitors are lurking everywhere, regardless of what industry you work in. And with the proliferation of online content and widely shared ideas, it’s easier than ever for someone to pick up your trail and start mimicking your every move. If you haven’t experienced copycat competition yet, chances are, you will at some point down the road. Since getting off the Internet and conducting business by smoke signal isn’t exactly a viable option, how can you set yourself apart and stay one step ahead of your copycat competition? And are there any ways that copycats can actually help you stand out from the crowd? Read on to learn more about how you can stay ahead of your copycats and mute their impact. Step One: Own Your Niche Chances are, if you have a business of any sort, you also have a niche. Whether you cater to Colorado newlyweds seeking unique honeymoon itineraries or repair air conditioners in government buildings, you know your market and how to reach them. When you work your niche, you gain visibility in and develop strong relationships with others in that niche. Typically, you don’t have a lot of competition within that niche, and you stand out from the crowd simply because it’s such a specialized portion of the market. When copycats try to enter the scene, they may be watching your moves and try to gain an…

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