4 Ways Updating to WordPress 5’s Gutenberg Will Affect Your Business’ Aging Website

WordPress has changed forever. WordPress' update to version 5 released on December 6, 2018 and brought with it a whole new way to compose blog posts and pages. The WordPress team is calling the new post editor "Gutenberg" (you know, after the guy who invented the printing press and changed media forever).If your business or nonprofit has an aging WordPress website you should know what you're in for and how to prepare before clicking the "update" button to WordPress 5.x. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] What is Gutenberg? Gutenberg is WordPress' attempt to keep up with the growth of popular DIY site builders like Weebly, Squarespace, and Wix. The classic WordPress editor is showing its age. It isn't drag and drop, it gets cluttered by plugin features, and it requires authors to keep clicking "preview" to see what their post will look like. Gutenberg aims to solve all of this. With WordPress 5 Gutenberg replaced the classic editor completely. WordPress users are now composing blog posts using rearrangeable content "blocks" instead of a single giant block of text, interacting more intuitively with plugins, and previewing their posts as they compose them rather than toggling between the editor and preview. Gutenberg has been a polarizing release for WordPress (just check out the comments below). But regardless of whether you think Gutenberg is an instant success or a slow burn it will affect how your business or nonprofit uses its website. WordPress 5's Gutenberg update will affect your business or nonprofit by... 1. Forcing you to develop a new workflow Have you ever tried to use…

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8 Reasons Why Your Nonprofit Should Be Using WordPress for its Website in 2019

WordPress has been a popular content management system (CMS) since it launched in 2003. Although originally designed as a blogging tool, it now powers nearly a third of the Web. That’s more than 60 million websites – many of which are nonprofit sites. Nonprofits, big and small, local and global, are choosing WordPress because it empowers them to focus on what they do best – make our world a better place.

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Using a Website Template or WYSIWYG Website Builder? Don’t Forget to Tie Up These Loose Ends

Few websites are built without some kind of templating. Even web developers use low level templating to organize their code and streamline their development process. If you’re building your own website you’re probably using a visual template for your website (often called a theme). You may even be using a what-you-see-is-what-you-get (WYSIWYG) drag and drop web builder (like what is offered by WordPress’ Gutenberg, Wix, or Weebly). But there is an inherent danger when using website templates - forgetting to make them uniquely yours. You don’t want someone visiting your website only to find some content they have seen on a similar looking site elsewhere. If you find this article helpful consider giving it a share ? Once you’ve completed your first draft with your website template don’t forget to tie up these loose ends: Boilerplate Most web templates include some static text meant to get you started, explain the purpose of the template page, or give you instructions on how to use that page template. Don’t forget to replace or edit this text. Your best bet, read it and then delete it and write the content for your own page. You don’t want boilerplate on your site. Even if the homepage template’s text sounds like it's gold you don’t want to run the risk of sounding like someone else, publishing duplicate content, or being noticed for being identical to another site. Write your own content or hire a copywriter to write uniquely great content for your site. Default stock photos You want your website to look great. Hey, we get it. You don’t have the time or equipment to take photos as great as the stock photos included in…

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Should I Use a Slider on My Webpage? Slider Pros and Cons

So you want to use a “slider” on your webpage. But should you? Find out here. What is a Slider? An image slider (or carousel) is a popular webpage feature - especially on homepages. A slider is basically a slideshow of images, text, and/or videos that may either automatically scroll or allow visitors to scroll through the content. Sliders are usually powered by JavaScript, used on the top of webpages, and automatically advance at time intervals. But, like most popular webpage features, there are a variety of slider solutions. You’ve probably seen sliders used before. This ecommerce store, for example, uses a slider to show off the variety of custom products they offer: Slider Pros Some trends defy explanation - the slider trend isn’t one of them. Here’s why sliders took over the web: Pro: More content in less space. Sliders, by nature, make portions of your content visible at different times. The upside to this is that you can pack a lot of content into a small space. Want to tell a visual story about your new product (but don’t want to use a lot of vertical scrolling to do so)? A slider solves this. Pro: Text on image layering without image manipulation or writing code. Before popular slider plugins layering images and text required either image manipulation or code. Sliders have eliminated this need for most users. A robust slider plugin will handle the image changes and coded functionality for you - so you can focus on design. Pro: Interactive content that draws your visitors’ attention. The best sliders give the visitors control (either through forward and back buttons or with scrolling). Such functionality makes sliders interactive. Interactive…

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Wix vs WordPress: Which Should You Use to Build Your Website?

So you are thinking about launching (or re-launching) a website. You’ve probably heard of popular platforms like Wix and WordPress. Which should you choose (if either)? Let’s pit Wix and WordPress against each other and see who comes out on top. In this article we’ll cover both Wix’s and WordPress’s: Access to data, Analytics, Blog management, Extensibility, Page building, Search engine optimization (SEO), and Theming and styles. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Content Management Systems Both Wix and WordPress are content management systems. A content management system (CMS) gives website developers, owners, and admins the ability to build, write, modify, and extend web content. Using a CMS means that you may not need to write any code to modify a page, publish a blog post, add a product, or change simple settings. Both Wix and WordPress do these things and more. A robust CMS allows website owners to update content without being tied to their web developer. Sound like something you need? Well let's dive in! Wix Wix is a cloud based website builder owned and operated by Israeli company Wix Ltd. It was originally launched in 2007 as a Flash based web builder. But the company saw the writing on the wall for Flash and began developing an HTML5 based builder. They launched the first version of the current Wix platform in 2012 and their service has continued to grow. Wix now boasts of "millions of users". Wix is based on a freemium model with each additional feature or tier requiring buy-in but the base service (with a Wix subdomain, Wix ads, and…

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Medium vs WordPress

So you are thinking of starting (or restarting) a blog (by the way, if you aren't blogging yet you should be). You’ve heard of popular blogging platforms like Medium, WordPress, and HubSpot CMS. Which blogging platform should you choose? In this article we pit two of the most popular blogging platforms against one another to reveal their pros and cons. Medium vs WordPress, which is the best choice for your blog, business, or nonprofit? The answer to this question will differ for each blogger, business owner, and leader. So we're sticking to facts in this comparison and breaking the whole thing down into six rounds: Ease of Use Branding Aesthetic Monetization Search Engine Optimization (SEO) Ownership But first, what is a "blogging platform" anyway? [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Blogging Platforms In short, a blogging platform is any online software or service that makes it easier for you, the blogger or business owner, to launch and maintain a blog. The best blogging platforms make publishing posts intuitive, reading posts pleasurable, and monetizing your brand possible. Both Medium and WordPress are pro blogging platforms. They're both helping people put their great content on the screen and deliver it to readers. Medium Medium is a relative newcomer to the blogging space. Evan Williams (former CEO of Twitter and founder of another popular blogging platform, Blogger) launched Medium in 2012. Originally, Medium was branded as a publishing platform for content longer than Twitter's then 140 character limit. Medium has grown up in the six short years since then to become a well known publishing platform with a…

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Does Your Blog Need a Web Developer?

Blogging is a great way to share your brilliant insights to the world. But if you’re a writer and not a web developer, you probably don’t particularly enjoy all of that technical stuff that comes along with maintaining your blog's web presence. (I know I don’t.) Setting up a blog, managing hosting (including security and backups), customizing your theme and webpages all take time. And when you’re trying to live the life or run the company that your blog centers around, the things you need to do to maintain your blog can easily sap the precious moments you’d rather use for writing. That’s why your blog needs a web developer. So you don’t waste your time managing the technical details of keeping your blog running. Here are some of the key areas where a web developer can improve your web presence and boost your blog’s reach: [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Let Your Web Developer Handle Hosting, Backups, Uptime Monitoring and More Right out of the gate, there are some technical issues that a blogger must handle before even drafting a first post. From choosing a domain to finding a reliable host and putting systems into place to maintain security, it might take a few hours or days before your blog is up and running. And that’s before you even do the fun stuff, like choosing a theme or sticking your logo on everything. Depending on how much research you want to do to find the best host or security plan, you might spend a good amount of time trying to figure out just…

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15 Common WordPress Mistakes Small Businesses Make (and What to Do About Them)

WordPress is a powerful content management system (CMS) that meets the needs of countless small businesses. Many small businesses launch the first version of their website themselves. You slave over it, tweak it, launch it, and sit back basking in your shiny new website's glory. Yet we all make mistakes from time to time... and too often, with the Web, we don't realize our mistakes until they've come back around to hurt us. We at Rystedt Creative have worked on small business WordPress websites for bloggers, dietitians, restoration contractors, and more. Throughout our work we've come to just expect some mistakes on websites we stubble upon, review, or work to improve. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame]     Here they are! The 15 most common WordPress mistakes small businesses make. Try to avoid these mistakes as you build your site or improve upon it. #1. Starting With the Wrong WordPress Platform There are two ways you can build a WordPress website: WordPress.com's hosting service or WordPress.org's open source software hosted on a server of your choosing. Many small businesses looking to launch a WordPress website assume that these options are identical... they aren't. WordPress.com is the official WordPress hosting service and thus wants to provide their customers with the smoothest experience possible. In order to do so they limit what you can do with your WordPress website. Want a custom domain name? You'll need at least the Personal tier for $4/month Think you may need to edit your website's look with CSS (or have a web designer do so)? You'll need at least the…

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The 25 Best WordPress Plugins for Small Business

Getting your small business website up and running opens a whole new world of possibility: online marketing and e-commerce. WordPress is a powerful tool that powers over 30 percent of websites currently online and has big names using its interface, including the New York Times, Disney and Mercedes-Benz. When you join the ranks of businesses and bloggers that trust their brand’s online presence to WordPress, you enter a world of opportunity. WordPress websites are incredibly versatile and customizable, primarily through bits of code called plugins. From helping you build an online shopping cart for customers to fill to giving tweetable tidbits of your blog posts with the push of a button, WordPress plugins transform the user experience when visitors come to your site. There are limitless ways that you can customize your site, but today we’re going to look at the 25 best WordPress plugins for small business. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] 1. Sumo.com One of the fastest ways to grow your audience is to build your subscriber list. But to build your subscriber list, you need ways to capture visitors’ email addresses. To do that, use the Sumo.com package of plugins, like their nifty email capture CTA popup that non-annoyingly pops across your screen and encourages visitors to enter their email addresses to stay in the loop. 2. Yoast SEO When you write a post or develop a page, the last thing you want is to put all that effort in and lose out on prime SEO rankings. Yoast SEO is a plugin that sits in your dashboard and monitors the SEO…

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