How We Build a Website – Step by Step

Purchasing a new website is a bit of a mystery. Even after you've chosen a Web Developer and defined your project, you may not know how your website is being built. Every company and every project is unique in some ways and so processes vary, not only by developer and agency, but also from project to project. Yet some steps remain constant. Wondering how we build websites? Wonder no longer. Here's our creative process, step by step.

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How to Grow Your Ecommerce Store with Killer Content

If you're running an ecommerce business, then you'll know how important it is to stay connected to your customers. Any ecommerce company requires sales to thrive, but one-off sales from the occasional client isn't enough. You need to find a way of transforming the traffic that happens upon your business website into dedicated clients for your company. That's where killer content comes in. Ultimately, in today's highly saturated online market, it's not enough to simply have a great product or service that you can deliver to your customers. You also need to build a relationship with your customers - that's where content marketing is so essential. Content gives you a way to connect with your customers on a deeper level and show them the value of both your brand and the things that you sell. The right content can make your audience "fully connected" to your brand. Statistically, fully-connected customers are 50% more valuable than their counterparts. So, how do you deliver killer content? [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] 1. Get to Know Your Audience The first step in delivering fantastic content for your audience is figuring out who you're talking to. The more you know about your audience, the easier it will be to create the content that's most likely to capture and keep their attention. You can find out details about your audience by looking at the previous sales conducted by your organization. Other options include sending out surveys and questionnaires or simply performing a competitive analysis to discover what kind of customers other brands in your niche are trying to attract.…

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Medium vs WordPress

So you are thinking of starting (or restarting) a blog (by the way, if you aren't blogging yet you should be). You’ve heard of popular blogging platforms like Medium, WordPress, and HubSpot CMS. Which blogging platform should you choose? In this article we pit two of the most popular blogging platforms against one another to reveal their pros and cons. Medium vs WordPress, which is the best choice for your blog, business, or nonprofit? The answer to this question will differ for each blogger, business owner, and leader. So we're sticking to facts in this comparison and breaking the whole thing down into six rounds: Ease of Use Branding Aesthetic Monetization Search Engine Optimization (SEO) Ownership But first, what is a "blogging platform" anyway? [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Blogging Platforms In short, a blogging platform is any online software or service that makes it easier for you, the blogger or business owner, to launch and maintain a blog. The best blogging platforms make publishing posts intuitive, reading posts pleasurable, and monetizing your brand possible. Both Medium and WordPress are pro blogging platforms. They're both helping people put their great content on the screen and deliver it to readers. Medium Medium is a relative newcomer to the blogging space. Evan Williams (former CEO of Twitter and founder of another popular blogging platform, Blogger) launched Medium in 2012. Originally, Medium was branded as a publishing platform for content longer than Twitter's then 140 character limit. Medium has grown up in the six short years since then to become a well known publishing platform with a…

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Quiz Powered Lead Generation

So your website has regular (and hopefully growing) web traffic. Your bounce rate is even improving. Yet you still aren't generating leads (or making sales). You may need a new means of converting visitors into leads. Well placed calls to action (CTA) within your value added content is the most effective form of lead generation. This is often called "content marketing". An increasing number of websites are now including interactive quizzes in their content marketing strategies. Quizzes are growing in popularity - both for increasing website traffic and for generating leads. Buzzfeed uses them to drive traffic to their website. Perhaps you have even taken a quiz a friend has shared on Facebook. What if you could custom build a quiz that matches your brand, hooks to your product or service, and is easily sharable - all without knowing any CSS, HTML, or JavaScript?That's what Interact is for.[*] Interact Interact is software as a service that helps your website generate leads, drive sales, and grow your social reach - all through quizzes.Here is just one example of what you can do with Interact:   Interact makes it easier than ever for you to include interactive quizzes on your website and social media channels.Every quiz can include an optional subscription form asking quiz takers to subscribe to your email list to see results. Interact claims that an average of 50% of quiz takers subscribe to an email list. That's a much better conversion rate than those sidebar subscription forms you're using!You may also include a CTA on each quiz completion screen pointing quiz takers to an article, product, or service that matches their results. Personalized product recommendations have a much better…

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How to Monetize Your Blog: Building Your Subscriber List

Recently we talked about monetizing your blog without driving your readers crazy. We discussed some of the more annoying ways to make money blogging, including through pushing ads and promoting affiliate programs. [button id="4fd9b4f4b32921647383bf92ba393ba3" text="Read part 1 here" url="" target="_self" alignment="center" alignment_mobile="default" image="" icon="ti-book" icon_alignment="left" style="1" size="large" radius="0" border_size="2" shadow="simple" full="false" tale="none" margin="0px 0px 15px 0px" text_color="#ffffff" text_hover_color="" background_color="rgba(31,120,230,1)" background_hover_color="rgba(31,78,136,1)" border_color="rgba(152,255,161,1)" border_hover_color="rgba(120,246,131,1)" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="1cd8293c16122c55834fefd72712dc03" _fw_coder="aggressive"][/button]If you want to make money blogging, you probably want to steer clear of these money making methods - at least to a degree. At the right time and under the right circumstances, an affiliate program, for example, might make a lot of sense for a blogger. But for the most part, we recommend choosing other money making methods if you’re serious about turning your blog into a lucrative income stream (even if it’s just to supplement your coffee addiction). Cashing in on Your Unique Products Again, as we mentioned previously, offering products to your digital audience is a reliable way to earn a sustainable blog income - even while you sleep. But getting to the point where you’re ready to cash in on the buying potential of your audience takes far longer than it does to get through Google’s AdSense screenings and so forth. The foundation of your blog’s marketplace is your subscriber list. And that’s what we’re going to talk about in this post. Why should you build a subscriber list? How does social media factor into the equation? What should you expect from your subscribers? Most importantly: what should you deliver to your subscribers? Let’s get started. Unpacking the Basics of a Subscriber List You’re probably familiar with the concept of…

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How to Monetize Your Blog Without Driving Your Readers Crazy

Many people are drawn to blogging and boosting their online presence by the allure of earning an extra bit of cash - or even a viable living - from their website. While blogging is definitely a great foray into online money making, it can be more than a little frustrating to learn exactly how the money is made. A good number of bloggers make some kind of money from their online activity. But only a handful of bloggers make anything near what they’d like to make from their blogging venture. And often, it takes a long time to get to the point of profitability. So how do Bloggers Make Money? There are many ways to turn your blog into a stream of revenue, including: Affiliate Programs - you sign up for a program with a vendor that you frequent and get a cut of the cash when someone makes a purchase from that site through your link Sponsorships - a company that aligns with your blog’s purpose sponsors a blog post, usually in the form of sending you a complimentary product in return for a themed post featuring that product Ads - companies pay to rent a portion of your blog’s space in order to display their own ad information If you’re a blogger, you’re probably familiar with one or all of these methods of deriving income from the blogging platform. If you’re anyone who reads anything on a webpage on the internet, then you’re almost certainly familiar with these income generators - and you probably hate them. I personally hate ads so much that I have two ad blockers installed in my browser and find “adwalls” (companies that refuse…

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