Is Social Media an Effective Marketing Strategy?
Social media is key to growing a business in the 21st century...or is it? Is social media actually an effective marketing strategy?
Putting the Social Back in Social Media
We businesses have been shouting at the masses via social media hoping people pay attention to our awesome products and services. We do it with posts and ads. That isn’t social networking. It’s boring old advertising. And hey, it works for many purposes. But we’re missing the social media mark and our social media marketing is suffering as a result.
Digital Marketing for Architecture Firms
If your architecture firm is struggling to generate online leads, pour a cup of coffee, and read on. Life is about to change for the better.
How to Stay Focused on Your Creative Tasks – And OFF of Social Media
Creative work is challenging - both in the act of actually creating and in the act of finding time to do so. More than half the battle in creating new content (of any sort) is finding the time and head space to simply sit down and do it. Outside distractions suck so much time, especially if that time is a few hours one afternoon to work on a your company's blog posts. These distractions, like customers in your shop, children trying to break into your home office, or a contractor working on your building, can all get in the way of sitting down at the computer to work. But once you’re at the computer, you might even find the distractions beyond your open Word doc or WordPress admin panel are much more attractive and urgent than the work at hand. Emails, social media, news sites, and even needed technical updates can all suck the productivity right out of your block of work time. So how do you overcome overwhelm when you sit down at the computer? And, maybe more importantly, how do you curtail the “Twitter break” that turns into an hour-long trek down a rabbit hole of political debates or a sidestep into your Facebook feed and catching up with old friends? Here are some helpful ways that you can cut the virtual clutter and get right to work when you sit down to create: Schedule Time for Everything You schedule your meetings, lunch break, and everything else that you do in your work day, but what about when you sit down at the computer? Cracking open your laptop screen might signal the beginning of a block of work…
What Your Facebook-Only Business is Missing
Most businesses these days have a Facebook presence. Some business owners have a Facebook presence and little – if anything – else. But are Facebook-only businesses missing out? Let’s take a look at some of the weaknesses of the Facebook-only business model. https://www.youtube.com/watch?v=rXfPzSQYyLg&feature=youtu.be Facebook’s Audience is Huge. Everyone’s on Facebook. Or at least almost anyone with an Internet connection is. Facebook is free and it’s an easy place to connect with others, which theoretically makes it the perfect place to launch and operate your business. However, Facebook is free for a reason. Zuckerburg and the Facebook HQ team know that everyone is on Facebook. They also know that you, the business owner, want to interact with all of the people on Facebook and sell them things. It is not advantageous for Facebook to have a free open marketplace for every John and Jill who wants to sell widgets from their corner of the world. Oh no, it is not. Facebook needs to act as the gatekeeper between you and all of the people that you want to reach. How do they do that? Ads. If you want people on Facebook to actually see and interact with your Facebook-only business, you need to pay for advertising on Facebook. This is pretty much the only way you can guarantee that your messages end up in (some) people’s newsfeeds (somewhere). Will the posts show up in your friends’ newsfeeds? No. Probably not. Will they show up in your target audiences’ newsfeeds? Maybe. Maybe not. The Facebook advertising algorithms are veiled behind a thick shroud of mystery. There’s even some speculation that the accounts that your ads are shown to don’t actually belong to…