A Marketing Primer for Online Sales

In today’s online marketing vernacular, there seems to be little, if any, distinction between marketing and promotion. Many marketing “experts” even use the terms interchangeably to refer to the act of selling products online. In truth, marketing and promotion are two separate but interrelated activities. Both are essential for pushing products or services and attracting new customers. But there are some significant differences. [text_with_frame id="368c1dbfefba91dceb946d322e0e86bc" content="‹¨›p‹˜›‹¨›em‹˜›If you find this article helpful consider giving it a share‹¯›nbsp;‹¨›/em‹˜›?‹¨›/p‹˜›" line_color="rgba(0,0,0,.07)" text_font="body" heading_font="heading" animation="none" animation_speed="2" animation_delay="0" __fw_editor_shortcodes_id="e6852c2dacc162bc8c34ba646905e841" _fw_coder="aggressive"][/text_with_frame] Promotion is a Part of Marketing… But Not All Marketing is Promotion You may have learned in geometry class that all squares are rectangles, but that not all rectangles are squares. Similarly, promotion is part of marketing, but the whole of marketing is not promotion. Sure, the primary goal of a successful marketing strategy is to land sales. But it’s a mistake to assume that promoting the product is the ultimate goal of a marketing strategy. The Marketing Mix At its core, marketing is the flow of four activities that make up a package called the “marketing mix”. These activities are: Product Price Placement Promotion (My business school professors would be so proud that I remember this ? ) The four pillars of the marketing mix work in tandem to ensure that a marketing strategy is successful. I like to think of them as the four legs of a table – without one or two, the table would be entirely useless. When it comes to online sales strategies, there seems to be an overwhelming emphasis on the promotion pillar. After all, products live and die by whether or not a company can adequately promote them on its…

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