Reputation makes or breaks the company. No matter what kind of product or service you provide, customers usually look at reviews of your company during the buying process. Previous customer reviews and testimonials are among the top decision-making considerations prospects rely on, more so than ever with the use of the web. Positive reviews are among your greatest assets of a company, but listing fake reviews are among the most toxic and damaging things you can do to your brand. Let's look at why you don't want to publish fake reviews and how you can use any type of review to your advantage.