Social media is key to growing a business in the 21st century...or is it? Is social media actually an effective marketing strategy?
We businesses have been shouting at the masses via social media hoping people pay attention to our awesome products and services. We do it with posts and ads. That isn’t social networking. It’s boring old advertising. And hey, it works for many purposes. But we’re missing the social media mark and our social media marketing is suffering as a result.