Parenting is a tough job, full of a million little decisions every minute. New parents especially often find themselves overwhelmed, confused, and needing guidance in new territory.
That’s where effective parenting blogs come in – they offer a wealth of information, advice, and support in many forms including product reviews, “dos and don’ts,” commentary on the latest parenting trends, collaborations with leading momfluencers, and more. All of these forms of blog content heavily influence new millennial and upcoming Gen-Z parents who seek community and parenting support primarily online.
However, with so many parenting or parenting-related blogs out there, it can be difficult making yours stand out. In this post, we’ll share some tips on how to create a blog that truly stands out, provides valuable advice for new parents, and ultimately help generate new sales leads..
Here’s how your blog (and brand) can stand out to new parents seeking advice
Understand the Needs of Overwhelmed New Parents
The first step to creating a successful blog targeting parents in general is to understand the needs of your audience. New parents especially are often overwhelmed and in need of practical advice and support. They may be struggling with sleepless nights, feeding issues, or behavioral challenges.
What’s your mission with your product or service? Take that, and apply it to your blog content. Provide new parents with the resources they need to feel confident and empowered in their role with the following simple tips:
Create content that is practical and actionable. Plan content that is directly related to your products or services, but is also related to the common uncertainties that new parents face. For example, you could offer advice for new parents on how to establish a bedtime routine or pick the best kind of baby formula (and what product or service your company renders to help in those areas). Or if your specialty is health evaluation, give a simple guide to symptoms for common illnesses and when parents should seek medical counsel.
By offering concrete solutions to common parenting challenges, you’ll be providing real value to your readers.
Include personal stories and experiences. Parents ultimately want to know that they’re not alone in their struggles, and hearing about the experiences of others can be incredibly comforting. Share your own parenting journey, including your successes and failures, and encourage your readers to do the same.
By creating a community of parents who are all in this together, you’ll be providing a valuable source of support and encouragement.
Make Your blog easy to navigate and user-friendly. Parents as a whole typically don’t have a ton of time to weigh one product against another or spend days in deliberation – they want the right product the very first time they enter a query into a Google search and land on a website.
Interactive elements are fun bells and whistles for a brand, but overwhelmed (and likely sleep-deprived) new parents don’t need the added stress of figuring out what buttons or graphics do what. And as always, for further simplicity, don’t ignore the power of SEO (Search Engine Optimization).
Need a refresher on the importance of SEO ranking for your business? Here are 5 big SEO myths we’ve busted.
Address Current Parenting Trends
This one can be tricky. There are constantly new trends and controversies to address in the realm of modern parenting, so being literate in these areas is vital to keeping your brand’s voice relevant. Keep up with the latest research and news in the parenting world, and be prepared to offer perspective on current issues (only as they relate to your specific products or services, of course).
For example, you could write about the benefits and drawbacks of co-sleeping. By offering your insights on current parenting debates, you’ll position yourself as an expert in your field and provide valuable information to your readers.
Please keep in mind: it’s important to approach trending topics with sensitivity and respect. Avoid taking a judgmental tone, attacking anyone, or singling out specific people or other brands. Legal implications aside, it’s just a distasteful practice that diminishes trust from your customers — especially if they’re new parents who might be sensitive to judgment themselves. Also try to stay away from commentary on specific parenting styles or personal practices if it isn’t relevant to the product you’re promoting.
In your blog tone, product promotion, and overall advice to new parents, present your brand’s perspective and content in a thoughtful and reasoned way.
By fostering a respectful and open-minded dialogue, you’ll create a space where parents can engage with your brand confidently. Remember your ultimate goal is to provide value up front, and then offer further value through an invitation to buy your product or service.
What do moms really want from your website? Here’s what an actual mom says!
Collaborate with Other Brand Blogs or “Momfluencers”
Finally, to expand your reach and connect with new parents, consider collaborating with other parenting blogs and brands. If that type of collaboration isn’t possible for you, consider partnering with social media influencers that align with your values and can create sponsored content or giveaways.
If you choose to work with an influencer on Instagram or TikTok, please be aware of their rates and respect their contracts. Remember that a post is never just “a post” with influencers, especially if they’re momfluencers (or any other kind of parenting influencers). They tend to deeply value their communities of new parents, so they are diligently hyper-aware of the true efficacy of the products or services they promote (or expose… deinfluencing is a thing!)
By working together with others, you’ll be able to reach a wider audience and build relationships with other members of the parenting community.
How can I effectively reach new parents with my brand and blog?
Busy parents skim the internet looking for how-to parenting articles or product reviews – searching for ways to save time, provide the best care for their children, and inject just a little more peace and ease into their busy lives.
If you sell baby products, provide pregnancy information, or offer services for curious and anxious parents or soon-to-be parents, then R Creative’s content writing and blog strategy services could help you a) craft quality content that provides value and gets you ranked, and b) forge a genuine connection with customers — all while significantly boosting your brand’s engagement.
Your next step to improving your blog marketing strategy for your parenting products/services is as easy as contacting us.