Black Preacher in a White Town
Maryland author Keith Ward recently finished a groundbreaking novel that wrestles with race and religion issues seldom discussed anywhere today. Upon finishing the novel Mr. Ward knew he needed to get this book’s online presence off right. We worked with him to develop one of our robust Strategic Search Engine Optimization Plans.
Squarespace vs WordPress – Which Website Builder Should Your Business Choose?
So your business is considering launching (or re-launching) a new website? If so, you’ve probably heard of popular site builders like Squarespace and WordPress. Let’s pit Squarespace and WordPress against each other and see who comes out on top.
How to Get Your Business Blog Noticed – An Interview with Professional Copywriter Gabrielle Rystedt
What if, for free, you could sit down with a professional who writes effective content for businesses and pick her brain about how to blog right? Well this interview is the next best thing.
How We Build a Website – Step by Step
Purchasing a new website is a bit of a mystery. Even after you've chosen a Web Developer and defined your project, you may not know how your website is being built. Every company and every project is unique in some ways and so processes vary, not only by developer and agency, but also from project to project. Yet some steps remain constant. Wondering how we build websites? Wonder no longer. Here's our creative process, step by step.
Telos Ventures
We at Rystedt Creative resonate with Telos' vision to better the world through business ventures that are stewarded wisely and multiply resources. Telos resonated with our approach to web development. So we built a new website together.
Selling Products Online? Don’t Race to the Bottom
Your pricing communicates a lot about your products and services. Here's how you can set your brand apart from the competition when pricing your products online.
Massage 911
We used what little information we had, matched colors, sourced images, chose fonts, and arranged all of the content to peek visual interest.
8 Reasons Why Your Nonprofit Should Be Using WordPress for its Website in 2019
WordPress has been a popular content management system (CMS) since it launched in 2003. Although originally designed as a blogging tool, it now powers nearly a third of the Web. That’s more than 60 million websites – many of which are nonprofit sites. Nonprofits, big and small, local and global, are choosing WordPress because it empowers them to focus on what they do best – make our world a better place.
Improve Your Workflow with These Productivity Boosting Apps for macOS (2018 Update)
Rystedt Creative is powered partially by Macs. Whether you like them or hate them, Macs have remained a favorite of creative professionals since Apple and Adobe brought vector graphics to laser printers in 1985. Today you are likely to find at least a couple of Macs in the offices of graphic design freelancers creating logos and business cards out of their homes; print-shops sending items to the presses; and web developers and writers (like us) delivering the creative digital content you need. I (Joshua) have been a pro-user of multiple platforms and there are pros and cons to every operating system available (don't be surprised if you catch me with a machine that has multiple operating systems installed). Yet macOS has become Gabrielle's and my daily driver. We have spent a lot of time developing productive workflows with powerful apps to get us through our hectic schedules. To help our fellow Mac users, here are Joshua's favorite productivity boosting apps for macOS. On Linux or Windows? Consider my alternative recommendations under each app. Work faster, use more of your screen and keep your fingers on the keyboard using these apps: If you find this article helpful consider giving it a share ? Calcbot Calculator apps are the sort of things that most of us take for granted. But the basic premise can be improved on to make your life a bit more pleasant. Calcbot is a smart calculator app that includes everything from a history tape to scientific functions. If you're running a business or nonprofit you probably find yourself punching numbers into a calculator of some sort more often than you would prefer. Calcbot is for those of us…
Should You Hire a Copywriter?
When I tell people I’m a copywriter, I usually get the same reaction: “Oh!” Followed by, “Cool. That’s pretty cool.” In general, most of the people I meet don’t quite understand what copywriters do, or how they get paid for it. Even my own mom wasn’t clear on what I actually do for a living and I’ve got a handful of family members who think that I “just do something online”. Or I get the fun mix up where people think that I do copyrighting – as in something related to copyright law. I do not, repeat, do not, know a thing about copyrights and patents! If you’re curious about copywriting, but haven’t ever had the chance to ask, pull up a chair and grab some coffee! And if you’re on the fence about hiring a copywriter, don’t worry. We’ll look into the pros and cons of hiring a copywriter, as well address times when you might be better off doing the work in house. First Things First: What do Copywriters Do? Copywriting is a profession as old as the idea of product marketing. If you’ve ever read an ad, you’ve read something written by a copywriter. If you’ve ever watched a television show, you’ve listened to lines written by copywriters (from a specialty you probably know as screenwriting). If you’ve ever read a product description in a catalog or on a website, you read the work of a copywriter. Copywriting is all around us. In the era of online business, we’re exposed to copywriting everywhere from websites to email newsletters and social media posts. Copywriters are the nameless lot responsible for much of the content you see and interact with…